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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
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Meet our Team

Robert Wilson

Mobile: +61 (0)413 000 836


Robert Wilson has deep experience in hotel operations, management and franchising, business development and asset management, over many countries and regions with particular involvement and broad connections in the Asia/Pacific region.

Robert is a principal of Prime Square Pty Ltd and also serves as non-executive director of GreenFort Capital and as representative director of the Ovolo Group in Australia. Previously he was an executive director with Morgan Stanley Capital and president of Panorama Hospitality (a Morgan Stanley company) and based in both Tokyo and London. Panorama asset managed and operated a portfolio of 49 primarily upscale hotels in Asia and Europe valued at US$5.5 billion.

Before his Morgan Stanley role, Robert was with the Ramada International division of Marriott International as Vice President Development & Operations – Asia Pacific. He oversaw Australia and New Zealand for Bass Hotels and Resorts (now IHG) based in Sydney and previously was President – Japan, Korea and Micronesia based in Tokyo for the group

Prior to these roles he was Vice President Sales and Marketing – Asia Pacific for Holiday Inn Worldwide based in Hong Kong.

Arnaud Millecamps

Mobile: +61 (0)415 804 934


Arnaud is a principal of Prime Square Pty Ltd. Arnaud brings 15 years of experience in corporate finance and business development in small/medium enterprise and large corporate environments. He has strong experience working in the hospitality, financial advisory services and venture capital industries in Europe and Australasia.

Before Prime Square, Arnaud was a founding member and senior consultant with 3R Associates, a network of experienced hospitality advisors. In this capacity, Arnaud worked on hotel development projects located in Australia, Indonesia, Latin America and Indian Ocean. Assignments included market/finance viability assessments, operator/brand selection and capital raising services.

Before 3R Associates, Arnaud was Corporate Finance Manager Europe with InterContinental Hotels Group (Brussels and London) where he undertook investment appraisals and analysis of management and franchise opportunities and provided commercial recommendations to support IHG’s development strategic plan.

Before IHG, Arnaud worked in Paris with an organisationproviding financing and mentoring services to new ventures; in this role he covered deal flow development, performed financial, market and risk analysis and portfolio management. Arnaud also worked in Financial Advisory Services with KPMG Corporate Finance and venture capital in the telecom industry with Orange.

Based in Sydney, Arnaud is a member of the French Australian Chamber of Commerce.

Simon Teo

Mobile: +61 (0)422 518 057


Prior to joining Prime Square as Associate, Simon enjoyed a successful career in the banking industry. Predominantly working on foreign exchange and payments projects at ANZ, he was involved with implementing new and innovative products for the bank over the last decade.

In the last few years, Simon has also ventured into residential property development managing his own projects throughout the development lifecycle, working with various consultants to get the desired results from design and financial perspective. He plans to continue this journey incorporating sustainable and ethical work practices to his projects.

Property development has placed Simon in a position to apply the same analytical skills to his research and advisory role at Prime Square. Simon is responsible for research and analytics of the viability reports and oversight of the upcoming hotel development pipeline.


Roger Permezel

As a consultant to the hotel and hospitality industry, Roger provides comprehensive professional advice concerning project planning and assessment, operational performance and asset management. A successful business builder and manager, he offers a breadth of hands-on management and industry experience working with established ventures and start-ups.

Roger has held senior management positions in major lodging companies, including head of marketing and sales for Hilton International properties in Australia, marketing manager with Kosciusko Alpine Resorts and national sales manager with the Federal Group hotels and casinos. He has directed prominent industry consultancies including the international firm of Pannell Kerr Forster, Tourism Resources International and the HALE Group, and has operated niche businesses in hospitality and tourism.

Dean Minett

Dean Minett has been a part of the Australian hotel landscape for nearly 40 years having first started as a teenager at Melbourne’s prestigious Southern Cross Hotel.

After a rapid rise in the hotel he was appointed to the new Southern Cross in Sydney as general manager – at the time the youngest ever GM of a five-star hotel in Australia.
Since that time Dean has managed, led or consulted to hotels, restaurants, resorts and casinos throughout Australia including many years as Country General Manager, Australia, for the world’s largest owner/operator of serviced apartments.

Dean’s experience gives him a very broad perspective in the hospitality industry. This experience has been utilized by owners, developers, managers and investors who have all drawn on his expertise to develop, manage or improve their properties, whether hotels, casinos, resorts, or serviced apartments. Dean has the ability to support clients at every stage of hotel development, from property design through to asset management and staff engagement.

In addition to his commercial work, Dean also serves on the board of William Angliss Institute and is a published author.

Advisory Board.

Adam Vaggelas

Adam Vaggelas is partner at GreenFortCapital, Adam is responsible for the overall strategic direction, and operations of the group including deal origination, acquisition/delivery and asset management.

Adam is an accomplished professional having been accountable for approximately $5 Billion in real estate debt and private equity investing across the commercial (office/industrial/retail), residential, and alternative (student accommodation, aged/retirement care, childcare, private rented accommodation), sectors in both Australia and Europe.

Prior to founding GreenFort Capital, Adam was managing director and head of real estate Investing at ASX 300 listed Blue Sky Alternative Investments Limited, where he managed an investment and development portfolio of in excess of $1 Billion.

Adam has extensive experience in real estate strategy, investment, asset management and development. He previously worked for leading investment banks Morgan Stanley (real estate investing) and Goldman Sachs, as well as within the investment arm of Australia’s largest local government body.

Robert Naso

Rob Naso is managing director of Clear Bridge Asia Capital, a boutique real estate consulting business operating across the broader Asia region as well as in the US. He is also a partner with GreenFort Capital.

Rob has over 20 years institutional real estate experience throughout the Asia Pacific and United States.

His broad experience has covered acquisitions/dispositions, asset management, capital markets and investor relations while managing hard assets and entity level investments.
Rob’s real estate exposure has been diverse and includes CBD/suburban office, retail, serviced apartments, hotel, land development, residential, worker dormitory, industrial as well as equity and mezzanine lending.

Rob was previously managing director and head of asset management for Morgan Stanley Real Estate’s Investing business across Asia Pacific and oversaw the group’s activities in Australia (initially), mainland China, Hong Kong, Macau, India, Singapore/SE Asia and Korea.

Matthew Pryor

Matthew is co-founder and executive director of Tenman project management, a leading project management company focused on gaming, accommodation and hospitality projects across the Asia.

Matthew is a key player in the hospitality, accommodation, gaming, and retail sectors across the Asia Pacific, with extensive experience in all stages of project delivery.
He has built an impressive 30-year career in the development, construction, and consulting arenas, and has delivered many challenging and iconic projects, including two of the world’s ten largest buildings.
Matthew was previously senior vice president, construction (Asia) with Las Vegas Sands Corporation, responsible for all construction and development activity in Asia. Under his direction were Marina Bay Sands, Singapore (US$5.4b), Sands Cotai Central (US$4.2b), The Venetian Macao (US$2.4b), Four Seasons Macao (US$1.08b), and Sands Macao (US$364m).
This was preceded by appointments with Hong Kong-based companies PCCW, Swire Properties Limited, and Jones Lang Wootton Ltd; EMI (Asia Pacific) and a number of UK-based consultancies and developers.

Our Partners.

Prime Square has established relationships with organizations that provide services and products to the hospitality industry.

Blinq.art believes photography has the ability to forge a connection between the hotel and its guests.

Blinq.art provides fine art photography solutions for the hospitality industry.

The company have curated sixty award-winning photographers and emerging talents with over sixteen thousand photographs form around the world. Every photograph tells a vivid story, whether in the manner of its capture, its waterfall of colour or the elegance of its composition.

Blinq.art propose an extensive range of finishes and framing to complete the hotel design vision.

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Nose to Tail is a Melbourne based, full service creative agency that offers branding, marketing strategy, campaign development, advertising, collateral development, web design, copywriting, and photography.

For more than ten years, Nose to Tail has been working with a select group of iconic Australian brands and offers a eservice that is strategic, responsive and personal.
Prime Square works with Nose to Tail to offer and provide marketing support and services to the hospitality industry.

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Founded in 2010, Soho Hospitality is a Bangkok based integrated creative studio & restaurant group delivering compelling hospitality experiences from concept to design, development and management.

As an off-shoot of a pure play interior design company, Soho Hospitality’s in-house interior design studio conceptualizes hospitality projects for global brands such as Accor, Starwood, IHG, Mövenpick, Anantara, Dusit, Centara and Taj amongst others.

Soho’s fast-growing portfolio of owned food and beverage venues (Above Eleven; Charcoal Tandoor Grill & Mixology; Havana Social) ranges from high-end fun dining to fast casual and is realized by its seasoned food and beverage team.

Soho Hospitality’s in-depth knowledge of conceptualizing, designing, developing and asset managing hospitality projects across the board allows them to not only create stunning designs but practical, functional and most importantly financially sound projects with a strong focus on delivering the best possible yields and ROIs for its clients and partners.
Since 2016 Soho Hospitality has been listed as the preferred designer for InterContinental Hotels, Mövenpick Hotels & Resorts, Dusit International, Anantara Hotels & Resorts, Centara Hotels & Resorts, Hilton Worldwide & Accor’s upscale & luxury brands.

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